Hi, I’m Cass.

I founded Stable Studios with one belief: every business has a story worth telling.

Branding can easily be mistaken for a logo, a colour palette or how something looks. But good branding goes much deeper than that. It’s about telling the true story of a business - its people, personality, purpose and what it has to say. When all of those things come together in a way that reflects the founder’s vision, that’s when a brand starts to mean something.

For the past five years, I’ve worked closely with businesses to uncover those stories - bringing clarity to what makes them different, what they want to be known for and how they want to show up in the world - and turning that thinking into brands that feel clear, considered and true to who they are.

I believe the best creative work is collaborative. Nobody knows your business better than you do. You bring the years of experience, the instinct, the stories, the ambition and the understanding of your customers. I bring an outside perspective, creative direction and the design experience to make sense of it all and bring it to life.