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RETURNS

The Famous James

The Famous James is one of the oldest British motorcycle marques, in fact one of the oldest world wide. Originally established as The James Cycle Company Ltd, whose founder Harry James set up business in the 1880s in Birmingham, the heart of British industry. Initially making a Penny Farthing, followed by an array of popular bicycles, the company progressed swiftly and by 1902 the first James motorcycle was born.

James was a well-respected brand, pushing innovation with its Comet, Cadet, Captain, Colonel, Commodore, Cavalier, Cotswold and Super Swift models. Sadly by the mid-1960s burgeoning competition from overseas led to the company’s demise. However, “The Famous James”  is making a return and is currently being designed in Great Britain. 

THE BRIEF

To design a modern brand and website that reflects the history of The Famous James as well as showcase the exciting new products that the current owner, JohnO, will be offering.

OUR SOLUTION

Using a mixture of antique posters/magazines dated back from the 1960's, contrasting with the modern CAD renders of the soon-to-be new James Motorcycles, we achieved a unique brand image that fully reflects the story of James.

THE TIMELINE

One of the most important elements of this project was to present the history of The Famous James. 

We decided to go with an interactive horizontal timeline for the viewers to learn the key dates and authenticity of James.

THE James Single Cylinder

JAMES BICYCLE

THE James V-TWIN

THE BIKES

With an attractive set of galleries, we were able to present the three bikes that will be manufactured: The James Single Cylinder, The James Bicycle and The James V-Twin.

Once the bikes are produced, we will be able to replace the CAD images with high quality images of the bikes themselves. But for now, they act as a perfect solution to communicate what's to come.

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